Sample eBooks Using the tEarn Ad Network





Changing eBook publishing

The tEarn Ad Network will change the eBook publishing industry.

- tEarn inserts Ads on every link in a book
- Vistors click on links (Chapters)
- tEarn insets Ad and prefetches next chapter of book
- Uncluttered, rich media Ad delivered
- Visitor continues to next chapter in book

- The Visitor gets to read the book for free.
- The Author gets paid for delivering rich Ads for each chapter read.

Here are examples of eBooks created on Blogger utilizing the tEarn Ad Network
  • Knots, Splices and Rope Work - by A. Hyatt Verrill
  • Pride and Prejudice - by Jane Austen
  • Mansfield Park - by Jane Austen
    Go to tEarn :
  • Ady.tEarn.com


  • eBook, Self-Publishing, Starving Writers Gain Ad-Supported ePublishing

    eBook, self-publishing, on-demand publishing - these ideas have been proposed for a dozen years.

    Rather than sell books, can an author earn enough from advertising to compensate his/her sweat equity?

    The Writing Ecosystem

    Ten years ago, BLOSM (i.e. By the Light of the Silvery Moon) analyzed the book publishing funnel. In rough figures, 10 million authors have the ability and would like to be published. 100,000 get published each year. 1,000 make more than $10,000 per book. The rest earn a small advance.

    The ecosystem fails authors, publishers, and the reading public. Only book retailers, with full rights to return unsold books, benefit.

    How the Internet Changed Writing

    Today, the publishing business is still centric around selling a bound volume. Internet success stories include:
    • Amazon extended the life of Long-Tail books through on-demand publishing and a huge inventory of titles.
    • Amazon has gained traction with the Kindle. Sony has had some success with their eBook reader.
    • Bloggers have gained fans and tested ideas through their blog; and won publishing contracts as a result. Problogger has reported on his and other successes as a book author.
    • Hundreds of top writers have blogs - to extend the marketing of their works beyond the publisher efforts.
    • Thousands of great writers have published online, gaining millions of fans. But, at eCPM of $1.00 or less from CPC ads, these popular writers have not been able to sustain via advertising alone.
    BTW, ebook is green. We save trees; gasoline to drive to the library or the book store; the massive waste to move books from forests, to print shops, warehouses, retailers, and a home; and equal waste to recycle or dispose of old books. If you prefer the form factor of a book, for the sake of the environment, buy an iPhone or an eReader.

    The Ad-Supported Book Model

    An author and his friends approached tEarn with the idea for ad-supported books. Rather than ads that clutter the pages of his work, exitmercials appear between the chapters of a work. Sample works online include the classic works of Jane Austen and some non-fictional works.

    We extended our exitmerical features to support the effort. This includes better display on an iPhone as an eBook reader (i.e. 10 million and growing) and large screen TV's (i.e. 26% of home users) where one can read while sitting in the comfort of a couch.
    • At estimated mature value of $0.30 per adpack view and a 10 chapter book, we estimate that each reader is worth $3.00 gross. This beats the royalties of less than $1.00 earned through book publishing.
    • With just a few thousand readers, success of the model beats the advances available through publishing. Thus, niche non-fiction and fictional works can benefit - without print.
    • Further, the model scales. Works can become best-sellers scaling through the Internet to reach millions of fans. Low-friction access to content requires no credit-card commerce. Great works can be supported solely by advertising revenues.
    Can Exitmercials Support Starving Writers

    Can high eCPM exitmercials support starving writers?

    We're monitoring the results with this group of authors. Success brings benefits to both readers and writers without friction. Let's wish all the best.

    Monday, November 3, 2008

    Exitmercials Push Visitors to Advertiser Websites

    Ad buyers jump through too many hoops for low ROI
    Online advertising creates friction for the ad buyer.
    Why do buyers jump through so many hoops to entice visitors to their website?
    tEarn exitmercials solve the problem.

    History of Advertising

    Whether newspapers, magazines, coupon mailers, yellow pages, or TV broadcasts - an advertiser bundles their advertising with other content. Delivered as a media product, the advertiser is promised:
    • A minimum circulation.
    • Savings when compared to mailings.
    Buyers pay a cost per thousand (CPM) like $50. When compared to minimum direct mail costs of $1.00 each, participating at $50 CPM is much cheaper than $1,000 CPM. Conversely, the $50 CPM has a cost per impression of a nickel, substantially cheaper than $1.00.

    A magazine or Yellow Page book with 50,000 circulation would charge $2,500 per page - less for partial pages. This compares to $50,000 for a direct mail campaign via the USPS.

    That's the core economics of advertising.

    Banners, Spots, Skyscrapers, and Other Display Ads

    In 1993, I participated in the early phases to standardize online advertising. Cnet proposed banners. We pushed spots. ZDnet invented skyscrapers, initially to fill the extra space on the right edge of wide-screen monitors.

    Standards emulate print advertising.
    • Advertisers supplied a creative image in standard sizes.
    • Rather than show the same banner to every visitor, the practice randomizes - thus showing different ads to visitors. This made it hard for the buyer to find their own ad, since it may not show during their visit.
    • The ad server controlled delivery, to provide the buyer with the exact number of deliveries that they contracted for. The buyer can buy any quantity - not just the fixed circulation of the publisher.
    • Creative talents worked in the limited space to entice viewers to click and learn more.
    • A click takes visitors from the ad to the advertiser's web site. This is a click through.
    This high friction process has become a multi-billion business with billions of ad deliveries, but low click-through rates.

    Ultramercials (i.e. fancy interactive banners), in-game, in-video, and in-text advertising continue the tradition of ads embedded on a page. Each is a high-friction buy with typical single-digit or less click-through rates.

    Enter Google Text Ads

    Google created Adwords. Yahoo, Microsoft, and others copied the model.
    • Buyers supply two phrases of limited length. One is the headline. The other is a tagline.
    • Copy writers struggle with catchy phrases to attract buyers.
    • Buyers choose keywords that match customer interests to the advertiser's products.
    • With the complexity of synonyms, buyers often choose thousands of keywords to describe their offering.
    • Buyers bid to pay a cost per click (CPC) or cost per action (CPA). When readers click on the ad, they are directed to the advertiser webpage. Buyers pay only when clicked - a paid click.
    • A robot controls placement of ads on a page and the order of ads in a column. Buyers don't control placement and frequency - creating frustration.
    Despite this high-friction process, CPC has also become a multi-billion business. CPC solved the low click-through rates of display ads. Buyers pay when there is a click-through - a paid click.

    As stated by the Google CFO in 2008 Q3:
    "there is insatible demand for any paid click we produce."
    • Efficient Frontier reports that CPC buyers pay from $0.30 to $0.60 per click.
    • Google has reported mortgage brokers who pay over $4.00 per click.
    When compared to $50 CPM display ads:
    • If 10% of viewers click-through, the equivalent CPC would be $0.50.
    • At average click-through rates of 1%, the equivalent CPC is $5.00.
    • At lower click-throughs, the CPC would be higher.
    Average CPM rates have dropped.

    CPC has won increasing share of online ads.

    Buyers want click-throughs.

    tEarn Exitmercials Push to Advertiser Websites

    tEarn's patent-pending exitmercial system pushes qualified visitors to advertiser websites.
    • Buyers supply a website or webpage.
    • Buyers choose a target audience.
    • Buyers choose a CPC or CPA.
    Exitmericials push relevant visitors - a paid push - 100% ROI by definition.

    There is no friction from:
    • Views that 99% don't see
    • Banner creatives in limited spaces
    • Effort to gain click-throughs
    • Keyword selection
    • SEO to optimize thousands of keywords
    • Copy writing to entice clicks
    • Fraudulent clicks
    • Habitual clickers
    • Accidental clicks
    • Ad blockers
    • Cookie-less
    The paid push results in a website visit without friction. Buyers focus on their product, image, and website to retain customers.



    Conclusion

    Innovation simplifies.

    Buyers want hits on their website.

    tEarn pushes without friction.

    How many pushes do you need?

    1 comment:

    1. dear friend,
      let me know what you think of my advertising blog http://the-advertising-blog.blogspot.com

      -chirag

      ReplyDelete